Monday, December 13, 2010

Good Ol' American Innovation

America is deep in the heart of a recession at the moment, and times like these are when the creative American population begins to show why America is such a great country. There are various profitable business opportunities available in this country and this newest line of dry cleaners from Tide shows exactly that. Andrew Martin, a writer for the New York Times, explains in his article "Smelling an Opportunity" that:
 Where other dry cleaning entrepreneurs have tried to come up with clever business models for dry cleaning, P.& G.’s primary innovation is in the brand name itself: Tide Dry Cleaners, named after its best-selling laundry detergent.
These new dry cleaning locations offer fast service, the refreshing scent of Tide, and an environmentally friendly alternative.  In this new era of instant gratification and the now, places like this that you can get in and out quickly are becoming increasingly popular. The American population, and the world population at large, has become obsessed with obtaining goods and services as quickly as possible, and places that can provide fast goods and services are sure to become popular and profitable. This is the reason why these Tide dry cleaners are becoming popular and why Netflix, IM, Facebook, and other things have become popular and things like e-mail have lost their luster.

No comments:

Post a Comment